Wednesday, October 2, 2013

Document Focus: Anthony Hordern & Sons Catalogue, 1895

Anthony Hordern & Sons department store in Sydney Australia was the largest department store in the Southern Hemisphere after their 52 acres (21 hectares) department store called 'The Palace Emporium' was completed in 1905. Established in 1823 by English immigrant Anthony Hordern, the business quickly grew and famously sold everything from "anything from a needle to an anchor" - or so one of their advertising slogans went. (The famous 'Hordern Pavillion' which is now a music venue in Sydney was named after the family when it was built in the 1920s).

As a volunteer at the Powerhouse Museum in Sydney I have access to their library and their archives. In the archives are various catalogues from the major department stores in Australia (such as Mark Foys, David Jones, Myer, etc) from the 1880s up to the 1980s and beyond.

While researching for a blog post that I was writing on some of the corsets in the museum's collection I started looking through these catalogues to get an idea of pricing and advertising that went into selling them.

This particular catalogue was from 1895 when the business worked out of two stores at different ends of George Street in Sydney's CBD.

I thought I'd take some photos from the catalogue to share with you all to enjoy!

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